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How to get people to love your presentations.

Thursday, April 23, 2015

You want your audience to love your presentation and retain the information. Think about the best presentations you have seen. Did the slides includes lots of words and no pictures? Not likely! 

The best presenters consider themselves to be storytellers, not lecturers. Whether its a TED Talk, a training session, lecture or presentation, pictures help tell a story and make the presentation more memorable.

It’s a well know fact that too much text on a slide is the worst way of transferring information. The brain simply cannot multitask as well as people think it does. If you’re asking your audience to listen to you delivering complex information and read words on a slide at the same time, they won’t retain anything.

Presentation design software such as PowerPoint, Keynote or Prezi have had a bad wrap. But its the improper use of PowerPoint that is the problem. Whichever design tool you use, slides that work best have a balance of words and images, not just text on its own.

A concept well established in neuroscience literature is called picture superiority. In simple terms, if you verbally deliver information, your listener will retain about 10 percent of the content. If you add an image, the retention rate sours to 65 percent.

Our brains are wired to process visual information including images, differently to text and sound. Scientists call this “multimodal” learning where images are processed in several channels instead of one, giving the brain a deeper and more meaningful encoding experience.

If you want to present a great presentation that your audience will love, make more use of images and photos and reduce the words. Aim for no more than 40 words in the first 10 slides. By using this word count as guide, it will get you to think creatively about telling a memorable and engaging story. 

For your next presentation, the O3 Network has your perfect location. We have training rooms and meeting rooms located all over Australia, and if your favourite training room is not on our website, we will source if for you, free of charge.

By using this technique, it will not only is better for your listeners to remember the information, you will have more fun with your presentation and your audience will love it.



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